Posts by Kordell Norton

What Meeting Planners Wish All Speakers Understood (The 3 Must-Haves for Professional Speakers)

“I book 350 speakers a year,” says the meeting planner.  The salad suddenly becomes less important, with this nourishing new conversation. As the lunch conversation continues, I ask the question that all speakers want a real answer to, “what do you look for in a speaker?” The smile is wry, the answer thought of beforehand. “One.   I want a speaker who will customize their materials to my group.”   With the downturn of the great recession, there was a winnowing of the inventory of speakers.  Said one meeting planner, “Speakers who used to command five figures, now will gladly take the
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What is normal

The owner of the shop had the cutest little black puppy. “May I hold her?” I asked. There is a change that happens to your heart when you hold a puppy.  They are so accepting, lavishing licks and kisses.  They only know optimism and friendship. When you watch others respond to puppies they too go through the same interaction.  Acceptance, love, caring, fun, and affection. So too is the customer relationship.  At first it is filled with the same emotions.  Over time the hope and caring fade.  First on one side, then on the other. Those people/organizations that continue to
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Customer Service is not enough. In fact, it is two steps behind.

I am a soap stealer.   There, I said it.  If I am going to pay $200 dollars for the hotel room, then I am taking the unopened soap.  That was until my wife revolted at my effort to corner the hotel soap market.  “Don””t bring home any more until you do something with those,” she said pointing to a box of beige and white wrapped packages. As I was walking past the box I realized one my thievery victims knew that I would take their soap.  They planned on it.  They wanted me to think about my stay at their
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Having the Big Bucks Does Not Mean You Will Win – Why Personality and People will Win

It is called The Residence.  For eight hours you get a living room, shower, private bathroom, a double bed with a flat panel screen, and your own butler.  The price?  $20,000. On Etihad Airlines, the flight from London to Abu Dhabi can be taken in the nose of a new A380 with your own Residence experience . . . all contained in 125 square feet. Before their first flight, the first month is already sold out. Does that kind of high end experience qualify as charismatic?  Not necessarily.  The butler/chef might be able to cook.  But when their ability to
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The Super Sneaky, unBelievablely Ultimate Weapon of the Indianapolis Colts

Not only did Andrew Luck set passing records in his first few seasons with the Indianapolis Colts . . .but his secret weapon has to be the playing head-games with the competition. When a defensive player sacks Luck, or puts a particularly hard hit on him, instead of getting mad, or complaining to the referee in an effort to get a penalty, he instead  . . . wait for it . . . compliments the opposing player. Who does that? According to an article in the Wall Street Journal, when New England pass rusher Rob Ninkovich slammed Luck in their
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Optometrist clearly see Charisma as the Ultimate Marketing Tool

Intelligent, good looking, and very personable.  The conversation with this Doctor of Optometry is instructional. “When I graduated, you had a couple of choices.  Start your own office, or buy an existing optometrists practice.   If you did the later, you had to be aware of Personality Practices.   These are those optometrists who, based on their personality had more successful businesses.  The fear was, you buy the practice and your personality wasn”t magnetic enough for the customers  . . . and they left.” Business Charisma has this kind of impact on the business AND the competitors.  Six Flags competing with Disney? 
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Why you must be two faced to have Business Charisma for Customer Experiences

The Greek God Janus is depicted with two faces.  One faces left, the other a 180 degree right look.  Janus is the God of doors, windows, and locks.  He sees the past and the future. Dr. Morris Beverage, a charismatic for sure, points to the nature of most educators.  They want to study, index and have control over known information.  Their face is looking toward the past.  But when the unknown, the bold strategic direction is needed . . . they often wilt.  My conversation with the head of one of the largest university libraries in the country was a
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What is Hindering Your Business'' "Bedside Manner"? How to Adjust the Emphasis on the Right-Way-To-Do-Things . . . and Instead Develop a Charismatic Customer Relationship

“Their Emergency Room scores for patient satisfaction was rated one of the best of hospitals across the country.  And yet if they focused on controlling quality, they might be undermining patient trust and respect.” “How is that,” I ask?  My conversations are with Todd, a medical resident who recently returned from a rotation of various departments in this distant and admired hospital.  “When an 8 year old comes into the ER, his diagnosis might immediately indicate administering an anti-inflammatory like Tylenol or Ibuprofen.    Normally we doctors, who get our value from knowing all the answers might prescribe and be done
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Famous Charismatic People – Their "secret sauce" is their ability to . . . .

Oprah, JFK, Clinton, Tom Hanks, Ghandi, Marilyn Monroe and the list could go on and on.   These are a few of those household names that people associate with charisma.   They have a special something that makes them magnetic.   People are drawn to them.  Some may disagree that a particular person has this charisma, but that is not the point.  It doesn””t negate the fact that people fell special when around theses people. Why? They listen . . and without guile.  A genuine, sincere hearing.  As someone said of Bill Clinton, “he makes you feel like you are the only person
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Who Defines Charisma? The secret is. . .

For personal and business charisma which is better . . . extravert or introvert? I have a client who is a extremely successful in their market of machining, rolling and forming steel.  Because of their fierce desire to stay off the radar screen of their competitors , they DO NOT want general publicity. Al Williams, a previous partner/boss was the same.  When we were rolling out No-Name Generics to the retail grocery stores in the late 1970”s he specifically told me to “stay quiet”.   “You will want to brag and show off, but we want others to know about what
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