Monthly Archives September 2014

Optometrist clearly see Charisma as the Ultimate Marketing Tool

Intelligent, good looking, and very personable.  The conversation with this Doctor of Optometry is instructional. “When I graduated, you had a couple of choices.  Start your own office, or buy an existing optometrists practice.   If you did the later, you had to be aware of Personality Practices.   These are those optometrists who, based on their personality had more successful businesses.  The fear was, you buy the practice and your personality wasn”t magnetic enough for the customers  . . . and they left.” Business Charisma has this kind of impact on the business AND the competitors.  Six Flags competing with Disney? 
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Why you must be two faced to have Business Charisma for Customer Experiences

The Greek God Janus is depicted with two faces.  One faces left, the other a 180 degree right look.  Janus is the God of doors, windows, and locks.  He sees the past and the future. Dr. Morris Beverage, a charismatic for sure, points to the nature of most educators.  They want to study, index and have control over known information.  Their face is looking toward the past.  But when the unknown, the bold strategic direction is needed . . . they often wilt.  My conversation with the head of one of the largest university libraries in the country was a
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