Monthly Archives November 2012

Selling Ice to Eskomos and plain simple water to . . . YOU! How to turn the everyday into something speacial

Great friends, exclusive restaurant.  The drink order, sweet mint-basil lemon-aid (suggested by friends) and  . . . water. When the water arrives it is in a green glass with the requested lemons bobbing in the room temperature water.  “Ah, could I perhaps get some ice?” “Well of course,” comes the reply from the waiter, in her crisp and starched attire. Moments later a fully filled glass of ice is set in front of me, with a pair of silver tongs. Not only was the food excellent, but the way the restaurant turned water into an experience was masterful.   I felt
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Creating Ardent Customer Fans . . . lessons learned from a Coke Machine, Trader Joes, and Frequent Flyers

Are your customer’s ardent fans?   Do they tell others about your offerings without your prompting? Consider a recent trip I made to a local hamburger place.  These GUYS (5 of them) recently switched their soft drink dispensing machine to a high tech, complex juggernaut.  You put your glass into one slot and then, by pushing various buttons on a screen, get your drink. After inserting my paper cup, I studied the screen, which  is covered with images of choices.  Water, flavored water, the cola and diet cola offerings along with the various lime, cherry additives and on and on and
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