Are your customer’s ardent fans?   Do they tell others about your offerings without your prompting? Consider a recent trip I made to a local hamburger place.  These GUYS (5 of them) recently switched their soft drink dispensing machine to a high tech, complex juggernaut.  You put your glass into one slot and then, by pushing various buttons on a screen, get your drink. After inserting my paper cup, I studied the screen, which  is covered with images of choices.  Water, flavored water, the cola and diet cola offerings along with the various lime, cherry additives and on and on and
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