Daily Archives January 5, 2009

IKEA – Which is Swedish for "Great Customer Experience" – big grin

One quarter TRILLION catalogs a year and over 600,000,000 customers makes IKEA of Sweden big.  But not so big that they can’t pay attention to customers. Recently I was eating lunch with family in one of their stores (the famous Swedish Meat Balls with mashed potatoes.)   I noticed a young man a few feet away from me with his back turned toward me.  He walked away and there was a Microwave.  Right in the middle of the cafeteria.  A microwave.  How many restaurants would even consider allow YOU, the lowly customer, the choice of reheating your food when it
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Bryant Heating Equipment Leaves a Cold Feeling

I came home from a Holiday get away to a cold house.  My Bryant furnace was on the fritz.  Told by the repairman that it was the “Cadillac” of equipment.  He then proceeded to tell me how I would need a new squirral cage fan and motor for $1000.  A new furnace is only $3000.  What a rip off.  There is no way a motor and some fan blades cost $1000.   Our conversation now turned very cold.  He finally came back with an offer which gave me a discount if I bought a one year service contract that brought
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