We are addicted. There, I said it. I remember one of my most powerful mentors (he has since passed beyond this cacky coil) was so miffed when he found out that each box of Tide soap had an allowance for Soap Box operas. . . daytime TV. He was so incensed that he was the force behind introducing No-Name Generic Food products here in the U.S. Is was during this effort that we connected, starting me on a journey of marketing and consumer packaged goods. I came to know and understand the quality of various products. Is there
Continue Reading