Disney does it. It seems that at one point Disney equipped the inside cabins on their ships with video screens that looked like portal windows. At times during the day various Disney characters would appear and talk to the kids in that cabin. For this Disney charged a premium. Who takes your poorest value offering and charges a premium for it? In American Fork, Utah there is a restaurant called Wingshak. At lunch the line is incredible. Mostly men. All there for the Hot Parmesan flavor wings. With a hundred seats, this place is just jumping with businesses. My four
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Archives for Creativity
Moving Past Success . . . .to Signficance – the 40/20/40 rule to Business Success
Like Christmas, weddings, vacations, birth of a child, pending retirement, and proms, each carries with it a potential for something big. For something significant. Half the fun is in this planning and looking forward. THIS ESPECIALLY APPLIES TO BUSINESS. Your business.
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David fights Goliath VIA the Detroit Automotive Show – a lesson in Contrarianism and Synergy
The Detroit International Automobile Show 2012. Among the hundred thousand square feet vendor booths, and the multimillion dollar backdrops complete with state of the art multimedia, and eye candy models . . . both male and beautifully coiffed women; sits the center of attention. It is all about the cars. There are cars. Each collection is often changed out each day for maximum exposure. Audi might have a new metallic paint the invites you to touch it’s too-strange-too-be-true finish. That is OK because some t-shirted youth, armed with polishing rags and dust wands wander incessantly to make sure nary a
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Customer Satisfaction — hogwash –what about your Employees? – The 5 ABC’s that separates winners from losers.
Sorry about the absence. I took a few months off to fight off cancer. That is done and I AM BACK! Let me introduce you to Denise and Leslie. At my Seidman Cancer Center . . . these two ladies were at the front desk. One day I stopped to get a sucker out of their candy bowl. When I came back out one reached up and put the candy bowl down by her phone. I thought, “I didn’t ask earlier . . . I wonder if I did something wrong?” So the next day I asked them, “Does the
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The first one to blink will . . . . .
Snow White, Sleeping Beauty and Cinderella were at the head of the respective lines waiting to perform their magic on the waiting masses of young lasses in Toon Town at Disneyland. It was clear that each “actor” had been chosen from thousands of applicants, since each was indeed an incarnate of their cartoon counterpart.
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When Cannibals Eat Chocolate instead of. . . .
Creating Customer Experiences with Lessons Learned from Chocolate
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“Excuse me. You have a French fry sticking out of your nose.”
Five Guys hamburgers. Visions of red and white checked decor, with peanuts in shells to distract you while your burger is customized in it’s assembly and you are assaulted with the French fry experience. Assaulted? By French fries? Experience? To the uninitiated. You can pay less to get a hamburger at almost every other fast food joint in town. But then you are not vacuumed into the experience of a Five Guys . . . “burger and fries” (I know the rhyming is too much). The added price is worth the price of admittance. There on the wall is the
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Your Satisfied Customers are Killing Your Business
Sales management is not enough anymore. The profitable businessperson needs to understand the discipline of producing a customer experience, just like a Steven Spielberg or a Disney. This is a battle of the Baskin & Robins ice cream cone versus the pageantry of a Cold Stone Creamery.
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Insider Trading with Warren Buffett: The embarrassing truth from a non-believer
Who the heck is Jim Kilts? My oldest brother is friends with Jim Kilts. Mr. Kilts was the Chairman of the Board of Gillette before it got sold to Procter and Gamble. It was at Gillette that Kilts developed a relationship with Warren Buffett and where they came to know each other’s strengths. When Buffett resigned from the board of Coca Cola he recommended Kilts to take his place because “he is one of the great businessmen in America.” Turn the clock ahead and Gillette gets sold to P&G and Kilts is “in between jobs.” It was during this time
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Lessons at the door of a hotel: The Do’s and Don’ts of Marketing Your Business
It was 3:00 in the morning at a Marriott hotel in north Dallas. You know how you awake to that feeling that something is just not quite right. I heard a loud argument through the wall to the next room, looked at the fire red clock display and thought, “Are you kidding me, who has the energy to be awake and arguing at this hour?” There came the slamming door in the hallway. A few minutes of quiet where interrupted by banging on MY door with the accompanied female yells of “LET ME IN!” I hurried to the door and
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