This is the world where success gives way to significance. It is why leadership takes precedence over managing, because an inspired Thermopylaeian army of hundreds can take on hundreds of thousands.
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Archives for Sales
When shear smarts is Engaging
Sage Lewis is a awesome. The Cleveland Consultants SIG (a group of training and development consultants in NorthEast Ohio) meet this week and the speaker was Sage. He is the only non-professional speaker that I had speak to the Ohio Chapter of the National Speakers Association the year I was president. So I knew he could connect with a group. He arrived early to set up a projector and computer. When that didn’t work, we used the large sheet of paper (the screen) instead to graphically record his comments. Energy, enthusiasm and pure subject mater expertise on marketing and the
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The first one to blink will . . . . .
Snow White, Sleeping Beauty and Cinderella were at the head of the respective lines waiting to perform their magic on the waiting masses of young lasses in Toon Town at Disneyland. It was clear that each “actor” had been chosen from thousands of applicants, since each was indeed an incarnate of their cartoon counterpart.
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When Cannibals Eat Chocolate instead of. . . .
Creating Customer Experiences with Lessons Learned from Chocolate
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Your Satisfied Customers are Killing Your Business
Sales management is not enough anymore. The profitable businessperson needs to understand the discipline of producing a customer experience, just like a Steven Spielberg or a Disney. This is a battle of the Baskin & Robins ice cream cone versus the pageantry of a Cold Stone Creamery.
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The incision is healing.
Who cares if you can type 80+ wpm if you hands are hurting? Carpal Tunnel. I went in for the procedure on my drawing hand. Scary stuff if you make your living with magic markers and a lot of Strategic Planning. The interesting part is the Thank You Note that came in the mail last week from my operation room nurses and support staff. Can you imagine that? A thank you note for my business. Hospitals are looking down the throat of a coming judgment day that goes by the initials of HCAHPS. This is a fancy way of saying
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What happens when you charge for free things
Can it be that simple? That the customer feels certain resentment about a $1.00 charge for air when the competitor is free. That the customer FEELS like they are being nickel and dimed. (Which would not be hard to do with the price per gallon of gas). When all things are equal, is there an attitude that shifts the customer’s loyalty when customer FEELS like they are being taken?
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Do you know how much fun chocolate is?
There is the science of this brown stuff. Chocolate contains all these awesome chemicals. Phenylalaine elevates mood and increases amiability and helps the brain manufacture serotonin . . . which is linked to mood stability. Beside the small amount of caffeine, chocolate also contains theobromine which makes the nervous system more alert and improves concentration. For decades, Hershey had a business of extracting theobromine from their discarded cocoa bean shells and selling this compound to Coca-Cola, who then put this powerful chemical in their soft drinks to add pep. This continued until the 1950’s, when Coke found a less expensive
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Minus 36 degrees . . .Cookstoves . . .Carrott . . . How to make email and voicemail that connects.
Research shows that 80% of all interaction in the workplace is done with you communicating with some sort of technology. Voice mail, email, etc. So how do you “get through?” I arrived to 36 degrees below zero temperatures. When it I got up the next morning and started the car, the transmission was frozen. I had to let the car sit in idle for 15 minutes before it worked. Canada in March. The coldest cold in my life. I was there for a series of presentations over three days in various Alberta and Saskatchewan cities. And then there was the
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Bionic Bob goes quack quack quack
I am sitting in a meeting room with my friend Bob Cannon. The quiet of the room is interrupted by the load quacking of a duck. Since the library bumps up against a park with a stream, my first thought was, “what window is open?” Looking across the table I watch Bob smack his chest and say, “Hello, this is Bob.” I thought, “what the heck is he doing?” I sat amazed as he acted as if he were on the phone with someone, sitting there, grinning at me. Next I thought, “hey, my friend is getting old, just humor
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