Daily Archives November 2, 2017

Dehumanizing words like Customer, Brother, Spouse . . . .

When we give someone a name, or classification like “customer”, then we group persons into a nice little folder to act upon, or to affect. When we look at a person, really look at them as someone who is having a life experience, and take into account their individual thoughts, and emotions  . . . like you might consider your own, things change. No longer can you inspire, manage, motivate, or even manipulate (heaven forbid).   The problem with Customer Service, or Sales Training, or Leadership Training is that it focuses on behaviors that will impact others. When you slow down
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