There is an intensity of facial expression on the bride-to-be, and maybe more so, her mother. There is a calm countenance of father of the graduating college graduate as he no longer experiences the vacuum sound around his wallet. The pure excitement in the faces of children while riding the bus to Walt Disney World is indescribable. The powerful life experience of the wedding, graduation, being born again, and a host of other major events encourage massive change in the participants. Customer Experiences as defined by most businesses might benefit by stealing from these big events. The wedding dress, the
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