Subject Line suggestions Anything about you in the subject line will move you to the trash! Use the name of the association they are involved with. “X Tips for [Pain Point]'” Government/regulatory entity they deal with. Idea for [topic/issue that they care about] Named event/date that they know about. A competitor or competing offer. “Hi [name], [question]?” “[person they respect] suggested I connect with you” Strategies for Your Email Content Strategy #1 – Your expertise is reflected New research is showing . . . The regulations affecting . . . 4 missing codes that are result in the greatest losses
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Monthly Archives September 2016
4 Industry Trends for Construction – Why Making Your Business more Charismatic is a Must
In a recent blog by Rachel Burger of Capterra, (http://blog.capterra.com/the-top-6-construction-trends-for-2016/) she talks about the 6 trends for the construction industry in the coming year. Â Based on her research and input from sources as diverse as Zillow and the Wall Street Journal, you can see that 4 of the 6 are all about Business Charisma. Get ready to pay your workers more. Capterra points out that in the construction industry that pay is lagging behind. Â Other research hints that pay is not as powerful as other factors. Â In Daniel Pinks book titled Drive, he points out that what motivates us more
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Who cares if the Handwriting is Horrible? – Thank You card from absolutely no one
You know the envelope. Â It has “that” shape. Â This Thank You card, arrived in the mail, complete with mass produced envelope with snazzy logo, and warm colors of ink on the return address. Â Upon opening the card, there on the inside were four signatures. Â One replete with it’s own smiley face :-). Â These were from people that I never even met. Â Why? Â The minor surgical “procedure” that was done while under anesthesia made it so if I met these ladies, I was probably drugged into total vacancy. Still the card arrived. Â “What a nice gesture,” I thought. In my
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