Daily Archives September 28, 2016

Emails Guidlines to Prospects

Subject Line suggestions Anything about you in the subject line will move you to the trash! Use the name of the association they are involved with. “X Tips for [Pain Point]'” Government/regulatory entity they deal with. Idea for [topic/issue that they care about] Named event/date that they know about. A competitor or competing offer. “Hi [name], [question]?” “[person they respect] suggested I connect with you” Strategies for Your Email Content Strategy #1 – Your expertise is reflected New research is showing . . . The regulations affecting . . . 4 missing codes that are result in the greatest losses
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