Subject Line suggestions

1. Anything about you in the subject line will move you to the trash!
2. Use the name of the association they are involved with.
3. “X Tips for [Pain Point]'”
4. Government/regulatory entity they deal with.
5. Idea for [topic/issue that they care about]
6. Named event/date that they know about.
7. A competitor or competing offer.
8. “Hi [name], [question]?”
9. “[person they respect] suggested I connect with you”

Strategies for Your Email Content

Strategy #1 – Your expertise is reflected

• New research is showing . . .
• The regulations affecting . . .
• 4 missing codes that are result in the greatest losses for . . .

Strategy #2 – An interest that they will have, often some sort of news/information

• Congress just passed
• New industry requirements are mandated for. . .
• The four future trends that will most impact your business . . . .

Strategy #3 – Use a referral

• Bob suggested you might find information on . . . .
• Your association cohorts asked me to connect with you . . .

 Email Do’s/Don’ts and other insights. 

• 4 to 6 sentences. That is it.  These emails are to build interest, not to sell.  They are just part of your total plan.
• Don’t use any of the following (these trumpet “we want to sell you something” and you should immediately delete this email)
  • “We do . . . .”
  • “I have assisted others in . . . “
  • “My name is . . . .”
  • “We are known for . . .”
• Do use attention grabbing words: Results, value, leadership, profit, strategic, trust, leverage, competitive, advantage
• Don’t reference “awards” that you have won. They don’t care.
• Don’t include attachments (for prospects)
• Don’t put in a company logo (again for handhelds)
• Don’t include graphics (readability and download on handhelds)
• Do double space your email (for easy reading on handheld devices.
• Do use a simple signature line
  • Name
  • Phone number
  • Web URL (or maybe email address) . . . if you are a big corporation just include that name instead.