I am writing an article for an association magazine and recall seeing a set of rules that came from Nike in the 1980’s.  Referred to at the time as an escaped email from within Nike it outlined 10 Principles that supposedly represented the dogma and maxims of Nike as they went out and competed in the market in the early days of their existance.  In searching through the Internet, I had a hard time finding them.  Finally I resorted to calling Nike’s PR arm in New York City.  Leaving a message I thought, “well, they will never call back .
Continue Reading