Apple, long studied for their marketing and advertising has another winner.  Ah, those humorous PC versus Mac TV ads.  I worked at the company that sold the first Apple computer in the country (serial # 11 by the way).  Over the years I have advertised, marketed, sold, managed the sales of tens of billions of dollars of computers to corporations across the country. My first computer was a Mac.  Since then I have had many many computers. Today I am amazed by the Apple marketing that says, “buy a Mac and the world will get simpler”. And people buy that.
Continue Reading