Daily Archives October 30, 2008

Confessions of a legal Counterfeiter – No-Name Generics . . . Getting Ahead in a Bad Economy

It was the late 1970’s and we had just introduced No-Name Generics to the United States.   The economy was in a huge downturn.  Sound familiar?  The concept had not caught on yet and these products were stuck in an extra corner of the grocery store somewhere.  Within months we would be a household name. . . . but now we had (forgive the pun) no-name. What were some of the things that got us moving?  What could you use in your business today to not only survive, but to prosper? 1. Stand out!!!!!!! White cans with black lettering on them. 
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