They SERIOUSLY believe in their doctrine. Anything else would be hypocritical. We, as a species sniff out hypocrites. Ultimately we shy away. But not this bunch. There is always a line of cars waiting at their drive up window. Always! Chick-fil-A. They really do believe in their doctrine. Of course they make great food, but what is the magic fairy dust that really sinks its hooks into their customers? Hospitality. In a conversation with Andrew Allman, an owner/operator of one of their franchises, he shared that in a few days he was going to have a crew of new employees
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