Dentists are getting chewed up. Third-party dictation of dental fees, the overpopulation of Dentists and Hygienists, and the expansion of “staff” doing more and more dentistry are just the tip of the iceberg that is threatening to sink the ship. In the middle of that is the patient, who is demanding a different experience. The millennial generation is bringing in their kids, and they want something different than those Baby Boomers. Is the problem the competition or is it the mindset of the dentist? IF the customer is shopping for the best price on a filling, then dentistry is just
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