Monthly Archives May 2016

The Customer can Smell "Being Taken Advantage Of" a Mile Away How a few charismatic household brands are being tempted with easy money shortcuts.

Charismatic Businesses know that customer engagement IS the foundation to their magical charisma.  Yes, it may cost a little extra to create the engaged customer experience, but the profitability easily offsets the difference. Starbucks, one of the higher ranking companies in our Business Charisma survey, is opening liquids-only locations.  It seems that selling hot beverages is a lot more profitable than also providing WIFI, seating for gatherings.  Do people pay extra for their Starbucks because their coffee is the only great coffee out there?  What percent pay the price to have a common place to meet friends? When your customer
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Your Chairside Manner May be Good, BUT That is Not Enough . . . the Future of Dentistry

I just moved to a new city.  New banks, new dry cleaners, and a need for a new dentist.  Our society values referrals now more than ever.  After talking to multiple acquaintances; some orthodontists, endodontist, oral surgeons and even calls to dental labs, the same name kept popping up.  Let’s call him Dr. Awesome. In the dental world there is a very elaborate dance that occurs between general dentists and the referrals they make to specialist for braces, surgery, and other advanced tooth care issues.  Study groups of dental professionals who network and gain some addition knowledge; have at their
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