Daily Archives May 11, 2016

The Customer can Smell "Being Taken Advantage Of" a Mile Away How a few charismatic household brands are being tempted with easy money shortcuts.

Charismatic Businesses know that customer engagement IS the foundation to their magical charisma.  Yes, it may cost a little extra to create the engaged customer experience, but the profitability easily offsets the difference. Starbucks, one of the higher ranking companies in our Business Charisma survey, is opening liquids-only locations.  It seems that selling hot beverages is a lot more profitable than also providing WIFI, seating for gatherings.  Do people pay extra for their Starbucks because their coffee is the only great coffee out there?  What percent pay the price to have a common place to meet friends? When your customer
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