Monthly Archives March 2013

Being Cool is over the horizon of the average.

Facebook is not cool.  Recent findings of note indicate that the social media site is loosing some of its cachet with the teen crowd. There is a real value in exclusivity.   Does that $80,0000 dollar import sedan get a gas mileage that is 3 times better than the American sedan, while selling for 3 times the price?  Is it’s sound system three times better?  The fact is that there is real value in the unique, the niche.   The $30,000 watch may only be a ten thousandth of a second more accurate than the $100 watch . . . but the
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