Facebook is not cool. Recent findings of note indicate that the social media site is loosing some of its cachet with the teen crowd. There is a real value in exclusivity. Does that $80,0000 dollar import sedan get a gas mileage that is 3 times better than the American sedan, while selling for 3 times the price? Is it’s sound system three times better? The fact is that there is real value in the unique, the niche. The $30,000 watch may only be a ten thousandth of a second more accurate than the $100 watch . . . but the
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