Description

This business parable explores a discovered diary that contains the secrets to creating awesome customers experiences, creating events that have uber “word of mouth” buzz, and methods to create and communicate the value in what ever you are doing.  The characters explore how brands communicate value, and discover creativity in almost every business issue.  Described as a “two bathroom read” this little book is jam paced with powerful information.  Drawn from the authors experience when he was a marketing executive with a $31 million dollar a year budget who had to come up with powerful and innovative marketing in a moments notice.