Processes are not enough. Willingness to adapt, to be humble and teachable is a must.  Creativity, which takes the customers challenges and turns them into something wonderful, is the number one thing that is appreciated by today’s consumer.   This is turning the lemons . . . into Sprite.  Lemonaide is not enough. Beware of the negaholic. Whereas an act of poor service was communicated to 26 others in the past, today the negative experience goes out massive audiences of thousands via Twitter.  Consumers have too many choices to endure the pickle sucker. Your price is too low. When the consumer
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