Daily Archives July 13, 2016

With a Gear as their Logo – Planet Fitness has one asset that is anything BUT another cog in the machine.

It is a fitness center!  Just another gathering of treadmills, clanking weights, and hard charging ellipticals.  As I enter, there is the mandatory scan of my key chain fob and then it is off to some torture device that will elicit sweat. There, in this particular location, is a beautiful Polynesian young lady with a ready smile.  As I scan my ID each day, there in front of her is a computer screen with my face and name.  The same tools as so many other fitness centers.  But in this one the front desk help actually read my name and
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