JFK, Eva Peron, Marilyn Monroe had it.  That charisma that attracts others.  In the case of Monroe, she seemed to be able to turn it on or off at will. There is evidence that companies too have “charisma”.  Is it the difference between Sam””””s Club and Costco?  Of In & Out Burger and McDonalds? So is it something that is learned or are you born with it? I personally believe you can learn it.  Just like an employee of Disney, who is taught how to respond to others.  There are things you (and your business) can do to get this
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