Daily Archives November 17, 2011

“Man-up”… not!. The imperative is to Brand Up! – The 3 Steps to Creating a Brand Strategy

Fifty seven BILLION dollars!   My oldest brother has an acquaintance who sold his brand, for $57 BILLION dollars (ever hear of Gillette).  Not bad money if you can get it.   This is a powerful statement for brands . . . er . . . equities. What the market will pay you for your value represents an equity.  Stocks, bonds, or the equity in your home; are things we understand.  But another equity in business is it’s “brand”. A brand is a value that exists in the mind of the customer.  That mental place holder is what gives the brand equity
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