Creating Customer Experiences with Lessons Learned from Chocolate
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Archives for chocolate
Do you know how much fun chocolate is?
There is the science of this brown stuff. Chocolate contains all these awesome chemicals. Phenylalaine elevates mood and increases amiability and helps the brain manufacture serotonin . . . which is linked to mood stability. Beside the small amount of caffeine, chocolate also contains theobromine which makes the nervous system more alert and improves concentration. For decades, Hershey had a business of extracting theobromine from their discarded cocoa bean shells and selling this compound to Coca-Cola, who then put this powerful chemical in their soft drinks to add pep. This continued until the 1950’s, when Coke found a less expensive
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Godiva Chocolates Hides Their Charms
Godiva has to have great looking products that stand on their own. They must, because if you take away the gorgeous packaging and the great looking products . . . the rest looks pretty bad. I was doing sales training for a large group of executives in Reading, Pennsylvania. I found out that Godiva has their chocolate plant in Reading and so I tried multiple times to connect with someone, anyone with in the Godiva organization. What I found out was that there is no way for you to talk to a real person at Godiva. No one returns your
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