If your culture has you focusing on the B and C players, then your culture is communicating that you sanction mediocrity. The environment in this organization approves "getting by". The core values scream that you can take your foot off the gas and coast a little here and there.
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Archives for Apple
Your Satisfied Customers are Killing Your Business
Sales management is not enough anymore. The profitable businessperson needs to understand the discipline of producing a customer experience, just like a Steven Spielberg or a Disney. This is a battle of the Baskin & Robins ice cream cone versus the pageantry of a Cold Stone Creamery.
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Only a professional speaker would find something good in having their car stolen
“Dad, my car got stolen,” the words coming fast and in panic from his cell phone. My home-bound college student had just lost everything he owned while he sat in the restaurant. “Even my birth certificate and social security card,” he declared. For a couple of days all he owned were the clothes on his back and his iPhone. He was able to stay on top of a police investigation, cancel credit cards, start on the insurance spreadsheets, apply security protection on his identity and keep us informed of his activities . . . all on his phone. On his
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The best of the worst and the worst of the best.
Are you feeling pressures to provide your value and reduce your price? Average. The best of the worst and the worst of the best. The Bankruptcy Gap is the phenomina the requires you to drive down your costs and compete on price OR move your to offering unique and improved value and move up in the pricing world. If you stay in the middle, the average . . . you are courting bankrutpcy . . . until time serves it up to you. This is comparing Dell to Apple. Dell competes on price, Apple on the customer experience. This is
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Brainwashing of the Computer User
Apple, long studied for their marketing and advertising has another winner. Ah, those humorous PC versus Mac TV ads. I worked at the company that sold the first Apple computer in the country (serial # 11 by the way). Over the years I have advertised, marketed, sold, managed the sales of tens of billions of dollars of computers to corporations across the country. My first computer was a Mac. Since then I have had many many computers. Today I am amazed by the Apple marketing that says, “buy a Mac and the world will get simpler”. And people buy that.
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