Tips, Tricks and Traps for Writing Copy   Remember when you learned those concepts in school on how to write persuasively?  Here is a little update and refresher.      Rules for Headlines and Copy 1.      Headlines should be at the top of the page 2.      Sans Serif (without “tails”)  fonts for Headlines. . . serif for Body 3.      Write 15 different headlines and use the best one 4.      80% of the focus and attention for the eyes of your customer will be on the headline 5.      Flag the Headline with your message subject – if you are selling Sales
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