Writing the next book. My friend Janine Moon, an awesome business coach, gave a great insight. “There are too many distractions in my office. When I write I go to the local coffee shop.” Day 1 – Starbucks – The words flow onto my laptop as my hot chocolate sits next to the iPod that is pulling it’s load of a gentle mix of movie soundtracks. Outlets are everywhere as other business people sit addicted to their latest email fixes. A fireplace radiates heat into the warm oak-paneled space. Small and intimate. I sit at an oak table with hot
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Monthly Archives February 2010
Guidelines for Writing Copy and Headlines
Tips, Tricks and Traps for Writing Copy Remember when you learned those concepts in school on how to write persuasively? Here is a little update and refresher. Rules for Headlines and Copy 1. Headlines should be at the top of the page 2. Sans Serif (without “tails”) fonts for Headlines. . . serif for Body 3. Write 15 different headlines and use the best one 4. 80% of the focus and attention for the eyes of your customer will be on the headline 5. Flag the Headline with your message subject – if you are selling Sales
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