Archives for packaging

When Boxes Compete with Ketchup

The Amazon box arrives.  Opened and the contents removed, I see that Amazon has figured out how to extend their presence.  On the flaps of the box, Amazon has printed a truck with wheels, and an amusement park skyline (see pics).   If executed, you now have your 4 year old playing “with the box”. This reminds me of getting some shoes from Cabela’s.  Opening the box, I discovered a target printed on the inside.  So now you wear the shoes, take the box out back and shoot it full of holes . . . dashing any hopes of returning the
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