Archives for Headlines

Guidelines for Writing Copy and Headlines

Tips, Tricks and Traps for Writing Copy   Remember when you learned those concepts in school on how to write persuasively?  Here is a little update and refresher.      Rules for Headlines and Copy 1.      Headlines should be at the top of the page 2.      Sans Serif (without “tails”)  fonts for Headlines. . . serif for Body 3.      Write 15 different headlines and use the best one 4.      80% of the focus and attention for the eyes of your customer will be on the headline 5.      Flag the Headline with your message subject – if you are selling Sales
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