Archives for Elevator Shopping

IKEA – Which is Swedish for "Great Customer Experience" – big grin

One quarter TRILLION catalogs a year and over 600,000,000 customers makes IKEA of Sweden big.  But not so big that they can’t pay attention to customers. Recently I was eating lunch with family in one of their stores (the famous Swedish Meat Balls with mashed potatoes.)   I noticed a young man a few feet away from me with his back turned toward me.  He walked away and there was a Microwave.  Right in the middle of the cafeteria.  A microwave.  How many restaurants would even consider allow YOU, the lowly customer, the choice of reheating your food when it
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