Archives for Baby Boomers

Baby Boomers Start to Lose to Gen Y

Bryan Badger is THE honcho at Hot Pockets.   For two years he has been the CEO in Colorado.  In our conversation he pointed out that his sales track the economy.  As it goes south, his sales go north. The really cool stuff he is doing has to do with the culture there at Hot Pockets.  The average age of his employees is about 32 years of age, so he had to change the culture to cater to the younger audience.  Some of his ideas are so simple that they are brilliant. Guitar Hero for lunch.  That’s right.  There are times
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