Disney is about to announce a major merger between themselves and Wal-Mart Stores. Each has their individual claim on the customer and leads their industry in creating a unique customer experience.
Disney has over 25 million visitors to their theme parks each year. In one recent news story it was suggested the price for a family of four and a visit to Florida would put the trip at $5000 or more.
Wal-Mart on the other hand, gives the customer an experience starting with their “Greeter” and cookie cutter store plan, right through to the check out. 84% of all Americans shop at Wal-Mart. In fact Wal-Mart looks like it will be the first company in history to have revenues finally break the 1 trillion dollar mark.
So what about the merger? Could it be that the synergy of two organizations who have the operations, I.T. systems, and understanding of what it takes to create a staged production for the customer wouldn’t benefit from each other?
I say . . . why not? A merger? Isn’t anything possible?
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