Archives for Marketing

What Should YOUR Business Look Like In a Speedo?

Mike Vance is, in my opinion, one of the greatest business speakers in the last 100 years.  His work on developing creativity is cornerstone.  He introduced the three methods to create something.  Those were: Invention Invention (i.e. the light bulb) Invention Extension (i.e. the flashlight) Invention Devention (see below) An old Nike T-shirt had a saying plastered across the front that read, “The older I get the better I was!”  That is me.  Believe it or not, there was a time when I was the captain of the swim team -many, many, many pounds ago with the svelt torso to
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I Almost Ran Over Mister Incredible – an incredible customer experience

I was just finishing a meeting at the Crowne Plaza hotel in Columbus when pulling out of the hotel breezeway, I was brought to a screaming stop by Mr. Incredible. Actually in the world of Customer Experiences, there is not many that measure up to The Arnold Classic.  Each year 150,000 atheletes and visitors converge on the Columbus, Ohio Convention Center for this yearly event. What started as a body building expo for steroid and testerone overdosed Herculian types has now morphed into competition for fencing, archery, karate, and a dozen other sports. Now the interesting thing to note is
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