Most associations have a ticking bomb and they don”t really know it.  Their core membership is going to start (don”t say it) r e t i r i n g.  All those Baby Boomer members are going to drop out of membership and then what.  Not only do you need to recruit more of these ideal customers (boomers) but you also need to focus on the “young, new blood” in both your marketing, programs and leadership. Marketing to Baby Boomers is fairly easy.  The Association recruiting efforts of the past (with a dose of Kordell ideas) will do very well. 
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