Daily Archives May 24, 2013

Beam Me Up Scotty . . . The 3 Types of Marketing and Sales

It was a hot summer day in 1969 when Neil Armstrong said those immortal words, “Hey this place looks like southern Arizona . . . now what?” To stand on a different planet (or moon) is a major “Ah-ha” for mankind.  We have been there before.  Columbus, Einstein, and Captain James T. Kirk.  What? There are three phases to sales and marketing.  Three distinct processes.  Each has a different focus.  All three result in revenue.  But each evokes a different type of customer response. Let’s call them the 3 T’s.  Transaction > Transformation > Transportation Transaction This is the world
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