Are you feeling pressures to provide your value and reduce your price? Average.  The best of the worst and the worst of the best.   The Bankruptcy Gap is the phenomina the requires you to drive down your costs and compete on price OR move your to offering unique and improved value and move up in the pricing world.  If you stay in the middle, the average . . . you are courting bankrutpcy . . . until time serves it up to you.  This is comparing Dell to Apple.  Dell competes on price, Apple on the customer experience.  This is
Continue Reading