Archives for Sales Training

Culture – The #1 Job

If your culture has you focusing on the B and C players, then your culture is communicating that you sanction mediocrity. The environment in this organization approves "getting by". The core values scream that you can take your foot off the gas and coast a little here and there.
Continue Reading

What happens when you charge for free things

Can it be that simple? That the customer feels certain resentment about a $1.00 charge for air when the competitor is free. That the customer FEELS like they are being nickel and dimed. (Which would not be hard to do with the price per gallon of gas). When all things are equal, is there an attitude that shifts the customer’s loyalty when customer FEELS like they are being taken?
Continue Reading

Minus 36 degrees . . .Cookstoves . . .Carrott . . . How to make email and voicemail that connects.

Research shows that 80% of all interaction in the workplace is done with you communicating with some sort of technology.  Voice mail, email, etc.  So how do you “get through?” I arrived to 36 degrees below zero temperatures. When it I got up the next morning and started the car, the transmission was frozen.  I had to let the car sit in idle for 15 minutes before it worked. Canada in March.  The coldest cold in my life.   I was there for a series of presentations over three days in various Alberta and Saskatchewan cities. And then there was the
Continue Reading

Bionic Bob goes quack quack quack

I am sitting in a meeting room with my friend Bob Cannon.  The quiet of the room is interrupted by the load quacking of a duck.  Since the library bumps up against a park with a stream, my first thought was, “what window is open?” Looking across the table I watch Bob smack his chest and say, “Hello, this is Bob.” I thought, “what the heck is he doing?”  I sat amazed as he acted as if he were on the phone with someone, sitting there, grinning at me.  Next I thought, “hey, my friend is getting old, just humor
Continue Reading

Godiva Chocolates Hides Their Charms

Godiva has to have great looking products that stand on their own. They must, because if you take away the gorgeous packaging and the great looking products . . . the rest looks pretty bad. I was doing sales training for a large group of executives in Reading, Pennsylvania.  I found out that Godiva has their chocolate plant in Reading and so I tried multiple times to connect with someone, anyone with in the Godiva organization.  What I found out was that there is no way for you to talk to a real person at Godiva.  No one returns your
Continue Reading