Archives for Twinkies

Is the Twinkie Charismatic?

It is official.  The Twinkie is here to stay.  In fact, Hostess Brands LLC, in an effort to make sure their product can be profitable has changed the recipe on this soft yellow calorie laden snack so that it has a shelf life of 2 months.   WALL-E’s cockroach robot would be so proud. Behind the new changes is a learning experience for Hostess Brands.  They have tried changing the recipe in the past when shortages of certain ingredients became constrained, only to hear of revolt in their customer set because of the change to the texture. The comeback of
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