Archives for FedEx

Laundry Soap, Travel Agents, and Computers . . . and what they have in common with a Moving company?

Are you tired of competing on price? Introducing the Bankruptcy Gap. Remember when there was only one Tide laundry detergent?  I counted last week, there are now over 70 sizes, types and smells of Tide at the supermarket.  There are versions for top load washing machines, front loaders, for smelly clothes, for whites and even a version in a tube that you can get the coffee stain off the front of your shirt at the office.  What about personal computers?  When I first started selling PCs in the 1980’s (ancient history I know) there were 3 or 4 major brands,
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TransBrands – The future of business – lessons from Pandora and the blue Na'vi

My friend Carol had to go back and see the Imax version of Avatar in 3D a second time last Saturday. Carol, Glenn and I had gone to the morning show and it was awesome.  I think it represents the future of entertainment.  It is a true TransBrand. A what? Turn the clock back one hundred years.  Farmer John used to take his eggs and milk into town.  His neighbors brought their produce and they traded with each other or exchanged dollars. Then the world got sophisticated.  It certainly got bigger as the cities grew.  No longer did the luxury
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