It has been ten years. That is what the celebration is all about. Ten years ago Jim Gilmore and Joe Pine wrote the book, the Experience Economy. If you have not read it . . . you probably ought to consider it. More about that in a moment. I met Jim for the first time when he was a consultant to our company in Texas. I had no idea that he would, in the future, co-author a book that would change my life and the way that many Fortune 500 companies did business. I have to say that my first
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