I was just finishing a meeting at the Crowne Plaza hotel in Columbus when pulling out of the hotel breezeway, I was brought to a screaming stop by Mr. Incredible. Actually in the world of Customer Experiences, there is not many that measure up to The Arnold Classic. Each year 150,000 atheletes and visitors converge on the Columbus, Ohio Convention Center for this yearly event. What started as a body building expo for steroid and testerone overdosed Herculian types has now morphed into competition for fencing, archery, karate, and a dozen other sports. Now the interesting thing to note is
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