Archives for Black & Decker

Listening to the Customer – The Secret At DeWALT and Black & Decker

Having heard him speak before, I was somewhat hesitant to go.  Previously he was less than electrifying.  But this time he was different.  He was talking about something that he had a passion about.    Last night we got to listen to Nolan Archibold, the CEO of Black & Decker.  He told the story of being a self conscious student who was oozing self doubts and insecurities while attending Harvard Business School.  Later he found out that 80% of those who were at school had the same challenges.  Each found themselves wondering why they were in this prestigious school and
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