Archives for Alan Weiss

Laundry Soap, Travel Agents, and Computers . . . and what they have in common with a Moving company?

Are you tired of competing on price? Introducing the Bankruptcy Gap. Remember when there was only one Tide laundry detergent?  I counted last week, there are now over 70 sizes, types and smells of Tide at the supermarket.  There are versions for top load washing machines, front loaders, for smelly clothes, for whites and even a version in a tube that you can get the coffee stain off the front of your shirt at the office.  What about personal computers?  When I first started selling PCs in the 1980’s (ancient history I know) there were 3 or 4 major brands,
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