The surveys arrived in the mail.   Same hospital, two surveys wanting to know about a recent out patient experience.  Both went into the trash.

Voting the majority of the time does not occur with pencil to paper.   Most of the time it is done with the delete button.  If something warrants additional effort it is because it either really ticked you off, or it was so out of the norm good that you had to tell someone about it.

The savvy understand this.  ANY feedback is incredible.  It is to be listened to and acted upon.

To do less will get any dialog crushed before it even gets started.