Monthly Archives May 2017

It is all in Your Head . . . Why negotiation outcomes are determined before you even open your mouth

  Apple continues to be the most popular laptop, even with a premium price.  Ride a roller coaster and you will pay ten times more for the experience at Disney, than to the local amusement park.   Having a Harley-Davidson logo on your motorcycles gas tank can cost ten thousand dollars more, than a competitors product. None of the above three examples really negotiate their prices.  Well, maybe a little on motorcycles.   For the most part, they have a value in the mind of the customer that allows for above average pricing. When your value is in question, or negotiable, then
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