Articles for Top Line Growth
from
Kordell Norton
We provide here some articles
covering various topics and subjects that can be used by you and your
organization. If you do indeed use these, we ask that you give the
appropriate credit with Kordell Norton's name as the author and note that all
rights are reserved and please let us know.
Article
from the American Chamber of Commerce Executives - Chamber Executive Magazine
Making your events DRASTIC
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Marketing & Branding
Marketing On a Limited Budget
- 555 Words
Using
Memory Folders to get Mind Share with Your Customers
Catsup Bottles and Your Brand,
Your Sales and YOUR Success -
554 Words
What can
we learn from catsup bottles in growing your business?
Tips for working a Tradeshow -
330 words
Tips,
Trick and Traps for Working Tradeshows
Ye Olde Rules of Marketing
-
147 words
Basic
tenants of making your sales and marketing stand out
The Power
of Partnering -
1496 words
Partnering in a down economy
Customer Satisfaction and Quality
-
714 words
10 tips to being a leader in your own growth
Rules for Marketing
Materials - Writing Copy and Headlines -
501 words
Here are some simple guidelines for creating
advertising and marketing materials.
Sales & Sales Training Articles
The 3 Mental Phases the Buyer goes through
Because of the Wonderful Things He Does . . . .
- 1430 words
3
Elements of change that can make your next meeting or event a over the top
success
DISC Selling Skills
Methods
to identify and then adapt to communication styles
Sell More Stuff!
The 4
Steps Selling Process and the 7 Customer Engagement Phases
The Sales Matrix to Higher
Margins
Moving
your sales from transactions to consultative partnership with the customer
Prospecting by the Numbers
There are rules to successful
prospecting. . . most of those involve numbers. . . .
Hugging An Elephant at Pebble
Beach
Account Review Sessions Guidelines with Big
Customers
How can
you say you're customer oriented if you are not. . . listening?
Listening
to the Customer, a cornerstone to business growth
EPRS & The 4 P's of Selling
A graphic of the four steps in a sale and the 4
types of questions to ask customers
Strategy & Leadership
Top Line Growth -
What to Focus On
The focus and disciplines needed to grow the
top line of an organization
The 7 A's of Change - 1005
words
The
mental steps of dealing with the ups and downs of life
Core Values - A Primer
What
research shows to be considered when adopting Core Values
High Execution Planning - The REAL work
of a Leader and Manager
The
guidelines for a HEP Planning session.
DISC meets TetraMap meets Body Parts
A
comparison of DISC and TetraMap and other behavior style profiles
The 5 Ps of Execution
The 5
Factors that impact Execution of a Business Plan
Paretto Was An
Optimist
An
article on planning and the lack of . . .
Focus, Focus, Focus
A
focus of Management is to manage the focus.
SPOT and Time
Management
Using
the principles of a SPOT matrix combined with new generation time management
Mission and Vision
Statement Worksheet
Template for text based mission and vision statement
The 90 Second Audit
Helping
the customer get organized with Audits
Crisis in School Leadership
Think and
methods to increase revenues into the education institution.
Pearls and NOT Shooting yourself
in the Foot (632 words)
Why
Apologies indicate earning power and how to apologize
Event Supercharging Worksheet
This is
the worksheet for making your event, experience and turning it into a world
class event.
The Bankruptcy Gap
(614 words)
How to
position your company and products to compete and win in the market.
Creativity, Innovation and Self Improvement
Brainstorming Guidelines
Concepts
to Improve the Brainstorm process
How the Unknown can change
the World
How inventions by Gould and Hoff and the
Synergy of their organizations changed the world
Storyboarding - New Uses for an Old Tool
The mechanics of Storyboarding in Brainstorming
Don't Drink the Woolite
Why the 4 Levels of Learning May be Holding you
Back
Hugging a Gust of Wind - 838 Words
How Creative Business People Capture Creativity
and those Game Changing Trends
Education
Sales Tips for Educators
The
four simple steps to selling
Focus Group of
Students & Parents of Career Tech
Report
on 60+ Students & Parents and their thoughts on marketing Tech Prep education
About
Kordell Norton - The Top Line Guy
Your organization has a strong
interest in the "top line" for growth. As a consultant, speaker, author, Kordell
Norton works with corporate, association, education and government organizations
who want to focus on branding, sales, marketing, strategic planning/leadership,
team building, and customer service.
Kordell was an executive with
several multi-billion dollar corporations with executive suite positions in
sales, HR, marketing and call centers. As a certified Graphic Facilitator, he
uses highly visual processes, along with humor, and entertaining methods for
powerful, high energy presentations.
Author of Throwing Gas on the
Fire - creating drastic change in Sales and Marketing
He can be reached at (330)
405-1950 or at
kordell@kordellnorton.com or at his website - www.KordellNorton.com
